Collective movement—like swaying with thousands at a concert or chanting in unison during a march—has the power to create awe, connecting us to something larger than ourselves. By leveraging the ROCK thru principle of ​Connection​, we can intentionally tap into the transformative potential of collective movement to foster feelings of wonder, empathy, and unity. According to ​Dacher Keltner,​ a psychologist at the University of California, Berkeley, awe arises in eight different ways. One of them is when we encounter vast mysteries beyond our understanding, leading to deeper empathy and Connection with others. Whether through synchronized dancing, team sports, or shared rituals, collective movement creates a profound sense of togetherness that uplifts our well-being and reduces stress.

How Collective Movement Evokes Awe

The feeling of awe in collective movement stems from what sociologist Émile Durkheim termed ​“collective effervescence,”​ a heightened emotional state experienced in group settings where synchronized action fosters a sense of unity. Durkheim found this effect common in religious rituals, but it extends to secular activities like concerts or community sports. This shared rhythm aligns individuals mentally and physically, opening the door to awe.